Move people from public engagement into personalized conversations that can qualify, capture, and convert.
Turn Instagram Comments Into DMs Automatically
Use Instagram Comment to DM automation to automatically message everyone who comments, so you can stay focused on creating content and closing more sales.
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Turn Engagement Into Revenue
- Reply Instantly while customer interest is still high.
- Move Conversations To DM where you can continue privately.
- Let AI Agents Sell by answering questions, qualifying leads, and guiding the next step.
Keep The Conversation Going
- Answer Questions Automatically after the first DM.
- Capture Lead Details naturally inside the conversation.
- Hand Off To Your Team when a prospect needs human assistance.
Turn Comments Into Customers In 3 Simple Steps
Trigger From A Comment
Choose the posts, reels, comments, or keywords that should automatically start a private DM conversation.
Continue With AI
Let AI Agents answer questions, understand intent, recommend the next step, and keep the conversation moving naturally.
Qualify & Convert
Capture customer details, identify high-intent leads, share offers, or hand qualified conversations to your team.
Turn Every Comment Into An Opportunity
Respond Faster
- Reply to comments automatically
- Start private DM conversations
- Reach people while interest is high
- Never miss valuable engagement
Sell Smarter
- Answer questions with AI
- Recommend products or offers
- Handle common objections
- Guide prospects toward conversion
Capture More
- Qualify interested prospects
- Collect customer information
- Identify high-intent leads
- Hand conversations to your team
Frequently Asked Questions
Can BotCommerce automatically send a DM when someone comments?
Yes. You can configure Instagram comment automations that trigger private DM conversations when people comment on selected content or use specific keywords.
Can AI Agents continue the conversation after the first DM?
Yes. After the automated DM starts the conversation, AI Agents can answer questions, understand customer intent, provide information, and guide users toward the next step.
Can I choose which comments trigger an automated DM?
Yes. You can configure triggers based on selected content, comments, or keywords depending on the automation you build.
Can BotCommerce capture leads from comment-to-DM conversations?
Yes. Your flows can collect emails, phone numbers, preferences, and other customer information directly inside the private conversation.
Can I use Comment to DM to sell products or services?
Yes. You can share offers, answer purchase questions, recommend next steps, qualify prospects, and move interested users toward a purchase or booking.
Can my team take over the conversation?
Yes. When human assistance is needed, your team can continue the conversation and access the available customer context from the shared inbox.
Do I need coding skills to build Comment to DM automations?
No. You can configure triggers, messages, conditions, AI responses, lead capture, and follow-up actions using BotCommerce’s visual automation tools.
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